With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

This strategy is known as casino affiliate marketing, and it is the absolute backbone of the entire industry.
Defining the Casino Affiliate
An affiliate is an independent marketer, website owner, or influencer who promotes a specific online casino.

The casino essentially outsources its marketing efforts to thousands of independent websites around the world.
Affiliates act as independent marketing partners for casinosThey use unique tracking links to monitor player registrationsCasinos provide affiliates with banners, logos, and promotional tools Understanding Revenue Share (RevShare)
The most common and lucrative payment structure in the industry is the Revenue Share, or "RevShare" model.

As long as the referred player continues to gamble and lose at the casino, the affiliate continues to earn a percentage.
Cost Per Acquisition (CPA) Deals
The alternative to RevShare is the Cost Per Acquisition (CPA) payment model.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.
Payment ModelHow it WorksRisk Level for AffiliateRevSharePercentage of player lossesHigh (Player might win)CPAFlat fee per depositLow (Guaranteed payment)
The affiliate ecosystem is a fascinating, hidden engine that drives the entire online casino economy.